30 %
lift in bookings
Success story
myhotelshop increases direct bookings by 30% with free booking links
MyHotelShop (a Rategain company) is the leading online marketing agency from hoteliers for hoteliers. Their technology and services expand the direct sales of hotels and increase their profitability sustainably. They enable hotels with their own official hotel website to be present where customers are looking for hotels. Myhotelshop supports the hoteliers with the technical Setup and actively manages the online marketing campaigns.
ONLINE MARKETING FROM HOTELIERS FOR HOTELIERS myhotelshop GmbH, Floßplatz 6, 04107 Leipzig https://www.myhotelshop.com
The challenge
Increase incremental direct bookings and also drive paid campaign effectiveness, through insights into hotel demand.
myhotelshop wanted to predict the right time for their hotels to scale ad campaigns to the right markets.
The approach
Their approach was to leverage free booking links traffic reports to estimate the opportunity for paid campaigns.
This means a Hotel can evaluate the traffic and conversion potential for their paid campaign ahead of launching it. Then, they can use Hotel Ads to enhance traffic, maximize bookings and get incremental revenue from Google Hotel search overall.
Leveraging insights from organic traffic via free booking links helped increase effectiveness for paid campaigns, allowing hotels to invest into driving paid traffic at the most impactful time when demand is increasing (particularly beneficial for hotels with lower budgets and tight goals).
Not only do free booking links provide valuable insight into demand for every single property individually, they also effectively drive direct bookings and incremental revenue, at no cost.
The challenge
Increase incremental direct bookings and also drive paid campaign effectiveness, through insights into hotel demand.
myhotelshop wanted to predict the right time for their hotels to scale ad campaigns to the right markets.
The approach
Their approach was to leverage free booking links traffic reports to estimate the opportunity for paid campaigns.
This means a Hotel can evaluate the traffic and conversion potential for their paid campaign ahead of launching it. Then, they can use Hotel Ads to enhance traffic, maximize bookings and get incremental revenue from Google Hotel search overall.
Leveraging insights from organic traffic via free booking links helped increase effectiveness for paid campaigns, allowing hotels to invest into driving paid traffic at the most impactful time when demand is increasing (particularly beneficial for hotels with lower budgets and tight goals).
Not only do free booking links provide valuable insight into demand for every single property individually, they also effectively drive direct bookings and incremental revenue, at no cost.
The results
By leveraging data from both free booking links and Hotel Ads, myhotelshop has increased traffic, campaign efficiency and generated a significant amount of incremental revenue for its hotels.
“Free booking links provide an opportunity to anticipate and capture travelers’ demand. Every Hotel using it has generated a significant amount of incremental revenue.”
Ronnie Jahraus,
myhotelshop
For Hotels with over 100 organic clicks per month, last August 2021, they generated:
30 %
Incremental direct bookings via Free Booking Links
12+
Incremental bookings per month per Hotel from Free Booking Links
1,312€
Saved each month in online commissions via Free Booking Links
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